When I started to train, having a list of tools for digital marketing would have been very useful. The theme concerns a large number of subjects and everyone does not have the same use. Some think it’s mainly social networks, the website, other online advertising, or newsletters. In fact all these subjects are part of it, and they overlap and complement each other. There are many articles on the subject, and some present some solutions. .
I listed the ones that seem most relevant to me, the solutions I use, and then compiled all the tools they contained. Presented as a PDF document, this list lists more than 440 digital marketing tools.
List of tools for digital marketing that will be useful
For each part of your digital strategy, we will have adapted tools, some specialized, others more complete. Here are the main categories:
Tools to study and analyze
- Analysis tools
- Analyze your site (performance, optimization, structure, statistics ..), your social networks (statistics, conversion rate.)
- Analyze the digital presence of your competitors, keywords and online advertising.
- Natural referencing and paying
- Study the keywords used, write your strategy, decide if you want to work in SEO and paid,
- What keywords to choose and how, what tools for advertising
- How to have back links and see those of your competitors
- Strategy : What tools for influence marketing?
Listen to his market and observe his colleagues
- Watch, e-reputation
- How to set up a watch on a market, which tools to rely on to monitor it, and keep an eye on your competitors
- What do you say about yourself, your company, your brand, your products. How to put alerts and where to centralize them. How are you going to measure your e-reputation
- Social media,
- Social media are numerous, they are to choose carefully according to its activity and its market.
- How to manage company accounts, share information on multiple simultaneous channels
- How to advertise on these media
- What extensions exist to increase its audience?
Organize repetitive tasks
- What are the tools to automate tasks
- What marketing automation solutions can you use to have a holistic approach
Work on your images / video
- Which sites to make video, find royalty-free images, make edits, infographics?
Manage content, communicate and increase audience
- Content, Campaigns, Growth Hacking